Newsroom Features | TEKGROUP Online Newsroom Software

Who needs a newsroom?


Journalists and consumers are interested in news from small, medium and large organizations. All organizations, regardless of sector or size, can benefit from relating a compelling, newsworthy story that can be shared with journalists, news consumers, and potential customers.


Newsroom functions

 

Core messaging

The single most important element within an online newsroom is news. But, not just press releases and news announcements. Blog posts, featured stories, employee stories, shared content and "in the news" segments should all be part of the news section.

An online newsroom's visitors are more than just the media, so having content that targets general news consumers, customers, and even investors and employees is important.  The newsroom serves as an outlet for the organization’s communications strategies and core messages.
 

Breaking news

Featuring your latest news front-and-center on your online newsroom is a great way to control what people are seeing and talking about. Your online newsroom should be the first place that your organization publishes news. Crisis communications can be easily managed with real-time publishing capabilities.

Your online newsroom should be the home for all of your organization's news information so that journalists, bloggers, and news consumers can link directly to it and share that link across their networks.

Offering email alerts gives investors, journalists, and the general public instantaneous access to real-time news.


Brand Journalism

Brand journalism goes beyond simply relaying press releases to industry journalists.  The creation of blogs, podcasts, industry intelligence reports, white papers, and “In the Community” stories helps define your organization in the minds of news consumers and helps build relationships.

Offering email alerts gives investors, journalists, and the general public instantaneous access to real-time news.


Newsroom features

 

Content

Easily upload, manage and distribute your content including blogs, news releases, financials, product updates, crisis communications.
 

Multimedia

Provide both high and low resolution images in topical or product based galleries.  Easily manage both web-friendly and broadcast quality video. Promote podcasts as a way to showcase subject matter experts.
 

Email distribution

Add to your newswires reach and control your own email database, send personalized emails to journalists. Let site visitors sign up for automated email notifications when new content is posted.
 

Content marketing

Extend your content marketing by posting blogs, thought leadership and industry analysis/white papers. Executive bios and media contacts make story writing easy for journalists.
 

Digital presskit

Save money printing out expensive press kits for trade shows, annual meetings, and journalists. Quickly assemble collections of multimedia or pages devoted to specific corporate initiatives.
 

Search/archive

Save money printing out expensive press kits for trade shows, annual meetings, and journalists. Quickly assemble collections of multimedia or pages devoted to specific corporate initiatives.
 

Additional site features

  • Custom templated article and page layouts.
  • Integration with corporate style guides
  • Preview embargoed/staged content prior to publication
  • Schedule content for future release
  • Related asset/related media modules and content tagging help build groups of related assets.
  • Foreign language support
  • Support for multiple brands
  • Social media integration
  • RSS feeds
  • Automated BW/PRN feed intake
  • Client managed administrative access and publishing roles
  • Client managed content sections

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